4.15.2008

Cartier




is a French jeweller and watch manufacturer that is a subsidiary of Compagnie Financière Richemont SA. The corporation carries the name of the Cartier family of jewelers whose control ended in 1964 and who were known for numerous pieces including the famous "Bestiary" (best illustrated by the famous Panthère brooch of the 1940s created for Wallis Simpson), the diamond necklace created for Yadavindra Singh the Maharaja of Patiala and in 1904 the first practical wristwatch, the "Santos."

Cartier was founded in Paris in 1847 by Louis-François Cartier when he took over the workshop of his master[1]. In 1874 his son, Alfred Cartier took over the administration of the company, but it was Alfred's sons Louis, Pierre and Jacques, who were responsible for establishing the world-wide brand name of Cartier.
Louis retained responsibility for the Paris branch, moving to the Rue de la Paix, in 1899. He was responsible for some of the company's most celebrated designs, like the mystery clocks[2] (a type of clock with a transparent dial and so named because their works are hidden[3]), fashionable wristwatches and exotic orientalist Art Deco designs, including the colorful "Tutti Frutti" jewels.
Jacques took charge of the London operation and eventually moved to the current address at New Bond Street.

Pierre Cartier established the New York City branch in 1909, moving in 1917 to the current location of 653 Fifth Avenue, the Neo-Renaissance mansion of Morton Freeman Plant (son of railroad tycoon Henry B. Plant) which Cartier bought from the Plants in exchange for $100 in cash and a double-stranded natural pearl necklace valued at the time at $1 million.[4]
Among the Cartier team was Charles Jacqueau, who joined Louis Cartier in 1909 for his entire life, and Jeanne Toussaint, who was Director of Fine Jewelry from 1933 on.After the death of Pierre in 1964, Jean-Jacques Cartier (Jacques's son), Claude Cartier (Louis's son), and Marionne Claudelle (Pierre's daughter) — who respectively headed the Cartier affiliates in London, New York and Paris — sold the businesses.
In 1972 a group of investors led by Joseph Kanoui bought Cartier Paris. President Robert Hocq, the creator of the concept of "Les Must de Cartier" (a staff member is said to have said "Cartier, It's a must!"[1] meaning something one simply must have) in collaboration with Alain Dominique Perrin, General Director, began introducing new products representative of the status and quality of the Cartier of the past. In 1974 and 1976 respectively, Cartier London and Cartier New York were bought back. In 1979 the Cartier interests were combined together, creating "Cartier Monde" uniting and controlling Cartier Paris, London and New York.
Cartier's largest stores are found in New York, Milan, Beverly Hills, Rome, Boston, San Francisco, Tokyo, Paris, São Paulo, Shanghai, London and Vancouver.

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