4.15.2008

Cartier




is a French jeweller and watch manufacturer that is a subsidiary of Compagnie Financière Richemont SA. The corporation carries the name of the Cartier family of jewelers whose control ended in 1964 and who were known for numerous pieces including the famous "Bestiary" (best illustrated by the famous Panthère brooch of the 1940s created for Wallis Simpson), the diamond necklace created for Yadavindra Singh the Maharaja of Patiala and in 1904 the first practical wristwatch, the "Santos."

Cartier was founded in Paris in 1847 by Louis-François Cartier when he took over the workshop of his master[1]. In 1874 his son, Alfred Cartier took over the administration of the company, but it was Alfred's sons Louis, Pierre and Jacques, who were responsible for establishing the world-wide brand name of Cartier.
Louis retained responsibility for the Paris branch, moving to the Rue de la Paix, in 1899. He was responsible for some of the company's most celebrated designs, like the mystery clocks[2] (a type of clock with a transparent dial and so named because their works are hidden[3]), fashionable wristwatches and exotic orientalist Art Deco designs, including the colorful "Tutti Frutti" jewels.
Jacques took charge of the London operation and eventually moved to the current address at New Bond Street.

Pierre Cartier established the New York City branch in 1909, moving in 1917 to the current location of 653 Fifth Avenue, the Neo-Renaissance mansion of Morton Freeman Plant (son of railroad tycoon Henry B. Plant) which Cartier bought from the Plants in exchange for $100 in cash and a double-stranded natural pearl necklace valued at the time at $1 million.[4]
Among the Cartier team was Charles Jacqueau, who joined Louis Cartier in 1909 for his entire life, and Jeanne Toussaint, who was Director of Fine Jewelry from 1933 on.After the death of Pierre in 1964, Jean-Jacques Cartier (Jacques's son), Claude Cartier (Louis's son), and Marionne Claudelle (Pierre's daughter) — who respectively headed the Cartier affiliates in London, New York and Paris — sold the businesses.
In 1972 a group of investors led by Joseph Kanoui bought Cartier Paris. President Robert Hocq, the creator of the concept of "Les Must de Cartier" (a staff member is said to have said "Cartier, It's a must!"[1] meaning something one simply must have) in collaboration with Alain Dominique Perrin, General Director, began introducing new products representative of the status and quality of the Cartier of the past. In 1974 and 1976 respectively, Cartier London and Cartier New York were bought back. In 1979 the Cartier interests were combined together, creating "Cartier Monde" uniting and controlling Cartier Paris, London and New York.
Cartier's largest stores are found in New York, Milan, Beverly Hills, Rome, Boston, San Francisco, Tokyo, Paris, São Paulo, Shanghai, London and Vancouver.

Coco Chanel

The little black dress, tweed suits, costume jewellery and red lipstick - we owe them all to Gabrielle 'Coco' Chanel. Read more here...
The House of Chanel, more commonly known as Chanel, is a Parisian fashion house in France founded by Coco Chanel (b.1883 - d.1971). According to Forbes, the privately held House of Chanel is jointly owned by Alain Wertheimer and Gerard Wertheimer who are the grandchildren of the early (1924) Chanel partner Pierre Wertheimer.

The house of Chanel was founded by Gabrielle Bonheur "Coco" Chanel in 1910. The iconic Chanel logo is one of the most recognizable status symbols in the fashion world with its overlapping double 'C'. The brand began as a small shop which originally sold ladies hats but the boutique quickly gained popularity and within a year moved to the fashionable Rue Cambon district in France. "Coco" and the Parisian fashion house had set out to conquer not only Paris but the rest of the fashion world. Read more here...










LVMH Moët Hennessy • Louis Vuitton

A world leader in luxury, LVMH Moët Hennessy - Louis Vuitton possesses a unique portfolio of over 60 prestigious brands. The Group is active in five different sectors:
Wines & Spirits Fashion & Leather Goods Perfumes & Cosmetics Watches & Jewelry Selective retailing


Thanks to its brand development strategy, and the expansion of its international retail network (more than 2,000 stores worldwide), LVMH has had a strong growth dynamic since its creation in 1987.


Today, more than 71,000 employees, 74% of whom are based outside France, share the Group's values. Besides its community action for human development - for example LVMH House, the LVMH-ESSEC Chair and the LVMH Asia Scholarships - LVMH carries out a number of initiatives through its commitment to protecting the environment. Faithful to its vocation as a patron, the Group is also involved in culture and heritage, humanitarian action, education and supporting young artists and designers.
Read more here...








Yves Saint-Laurent


.Yves Saint Laurent is a fashion house founded by Yves Saint Laurent and his partner, Pierre Bergé. Today, its chief designer is Stefano Pilati.Yves Saint Laurent was founded by designer Yves Saint Laurent and his partner, Pierre Bergé, in 1962.
During the 1960s and 1970s, the firm popularized fashion trends such as the beatnik look, safari jackets for men and women, tight pants and tall, thigh-high boots, including the creation of arguably the most
famous classic tuxedo suit for women in 1966, Le Smoking suit. Some of his most memorable collections include the Pop Art, Ballet Russes, Picasso and Chinese ones. He also started mainstreaming the idea of wearing silhouettes from the 1920s, '30s and '40s. He was the first, in 1966, to popularize ready-to-wear in an attempt to democratize fashion, with Rive Gauche and the boutique of the same name.He was also the first designer to use black models in his catwalk shows.Among St. Laurent's muses were Loulou de La Falaise, the daughter of a French marquis and an Anglo-Irish fashion model, Betty Catroux, the half-Brazilian daughter of an American diplomat and wife of a French decorator, Talitha Pol-Getty, who died of drug overdose in 1971, and Catherine Deneuve, the iconic French actress. Ambassador to the couturier during the late 1970s and early 80s was London socialite millionairess Diane Boulting-Casserley Vandelli, making the brand ever more popular amongst the European jet-set and upper classes.

In 1993, the Saint-Laurent fashion house was sold to the pharmaceuticals company Sanofi for approximately $600,000,000. In the 1998-1999 seasons, Alber Elbaz, currently of Lanvin, designed 3 collections. In 1999, Gucci bought the YSL brand and asked Tom Ford to design the ready-to-wear collection while Saint-Laurent would design the haute couture collection.
In 2002, dogged by years of poor health, drug abuse, depression, alcoholism, criticisms of YSL designs, Saint-Laurent closed the illustrious couture house of YSL. While the house no longer exists, the brand still survives through its parent company Gucci.
The prêt-à-porter line is still being produced under the direction of Stefano Pilati after Tom Ford left in 2004. His style is decidedly more French than the overtly sexy image that Tom Ford perpetuated.

Christian Dior


Christian Dior is a French clothing retailer, under control of the LVMH group. The company was founded by fashion designer Christian Dior. Christian Dior SA itself controls 42% of LVMH assets, and is the holding company for fashion brands such as Kenzo, Givenchy, Christian Lacroix and Louis Vuitton. The holding company's operating unit, Christian Dior Couture, designs and makes some of the world's most coveted haute couture, as well as luxury ready-to-wear fashion, menswear and accessories. Christian Dior operates about 160 boutiques worldwide with plans to open more in the coming years. Its headquarters are located in Paris, rue François 1er. In 1998 it purchased Gerbe Paris, a French hosiery maker that had gone bankrupt. It is a major part of the business empire of Bernard Arnault, who is one of the richest people in the world.

Luxury brands

A luxury brand or prestige brand is a brand for which a majority of its products are luxury goods. It may also include certain brands whose names are associated with luxury, high price, or high quality, though few, if any, of their goods are currently considered luxury goods. The automobile manufacturer Hummer is an example of such a brand, as a Hummer automobile is considered a status symbol, even though none of the vehicles in the Hummer line-up meet the requirements to be classified as a luxury car.

Another market characteristic of luxury goods is their very high sensitivity to economic upturns and downturns, high profit margins as well as prices, and very tightly controlled brands. Other guidelines may apply to certain luxury markets such as the luxury vehicle market.



For example, following a nearly crippling attempt to widely licence their brand in the 1970s and 1980s, the Gucci brand is now largely sold in directly-owned stores. The Burberry brand is generally considered to have diluted its brand image in the UK in the early 2000s by over-licensing its brand, thus reducing its cachet as a brand whose products were consumed only by the elite.
LVMH (Louis Vuitton Moet Hennessy) is the largest luxury good producer in the world with over fifty brands, including Louis Vuitton, the brand with the world's first designer label. The LVMH group made a profit of 2bn on sales of €12bn in 2003. Other market leaders include PPR (after it purchased the Gucci Group) and Richemont