– Entrepreneur Magazine
To hand down the wisdom he had gained from years of battles, more than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War . Because business, like warfare, is dynamic, fast-paced, and requires an effective and efficient use of scarce resources, modern executives have found value in Sun Tzu's teachings. But The Art of War is arranged for the military leader and not the CEO, so making connections between ancient warfare and today's corporate world is not always easy. Now, in Sun Tzu and the Art of Business , Mark R. McNeilly shows how Sun Tzu's strategic principles can be successfully applied to modern business situations.